*This post was created in partnership with eAccountable. All opinions are my own
In iTunes, album, single and EP pre-orders are available for sale in advance of your official release date (only your Instant Gratification tracks will be immediately downloadable).
Here are some of the benefits of Pre-Order iTunes sales:
- Marketing with Buy Link: You can market the release to your fans with a link to iTunes where they will be able to pre-purchase your release!
- Marketing Instant Gratification Tracks: You can choose to offer your fans your favorite new songs by using Instant Gratification tracks. These tracks are delivered immediately to fans who purchase the pre-order. You can offer up to half of your release as Instant Gratification tracks. These tracks will also be available for individual purchase during the pre-order period..
- iTunes Marketing: Pre-order sales count towards your iTunes chart position both during the pre-order period, as well as on your release date. Driving fans to purchase your pre-order can help you rise on iTunes charts, creating a higher profile for your release.
- Pre-order pricing: Provide an incentive for your fans and request a low price point for pre-orders that changes on your release date!
- Fans can get an Automatic Download: Fans who have pre-ordered your release can set it up so their iTunes automatically downloads the album on the release date, or they can request an email notifying them to finalize the download.
Click here to find out about using this option for your next album–> Pre-Order iTunes sales
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